SITKA Gear, a brand celebrated for its robust hunting attire, is officially expanding its expertise into the fishing domain. With a launch on February 3, 2026, SITKA Fish introduces a comprehensive range of technical apparel systems designed to enhance the experience of anglers across various aquatic landscapes, from serene steelhead rivers to dynamic saltwater flats, and even musky lakes and bass ponds.
The strategic entry into the fishing market aligns with a significant growth in the U.S. fishing community, which now boasts nearly 58 million participants. Interestingly, a substantial portion—an estimated 70 percent—of SITKA’s existing customer base already identifies as anglers, providing a natural and robust foundation for this new venture. SITKA’s approach remains consistent: to address genuine performance gaps through innovative solutions, offering gear that stands up to the challenges faced by dedicated fishermen. This expansion signals SITKA’s evolution into a year-round technical apparel provider, maintaining its core philosophy of prioritizing functionality and the pursuit of outdoor activities over mere aesthetics.
Central to the SITKA Fish collection are its system-based designs, which promote seamless integration of all apparel components, from base layers to outer shells, ensuring optimal performance across a spectrum of weather conditions and fishing scenarios. A highlight of this new line is the Crosscurrent Wading System, engineered to overcome long-standing issues with traditional waders. Constructed with durable four-layer GORE-TEX PRO, these waders, available in both zip and non-zip stockingfoot options, are complemented by purpose-built wading boots featuring replaceable traction systems and quick-drying materials. Furthermore, the CAT-5 Jacket and Bib system offers unparalleled waterproof protection with GORE-TEX with Stretch technology, allowing for unrestricted movement during active fishing. For warmer climates, SITKA Fish also provides lightweight apparel such as the Guard Sun Hoodie and Guard Long Sleeve Shirt, both offering UPF 50+ sun protection and Insect Shield treatment for continuous comfort and defense against environmental elements. SITKA's commitment extends beyond product innovation; it is deeply rooted in conservation, forging partnerships with leading organizations dedicated to protecting aquatic ecosystems and ensuring sustainable fishing for future generations. These partnerships underscore SITKA's belief that conservation is not just a campaign but an integral part of its outdoor ethos, supporting initiatives from habitat restoration to science-based fisheries management.
SITKA's foray into fishing wear represents a significant advancement for anglers, providing them with gear that promises unmatched performance and durability. By prioritizing innovative design and environmental stewardship, SITKA inspires a deeper connection with nature and encourages a responsible approach to outdoor pursuits. This new line is more than just clothing; it's an invitation to experience the outdoors with greater confidence and purpose, fostering a positive relationship between humans and the natural world.