Dropout, the streaming and media enterprise formerly recognized as CollegeHumor, has recently fortified its organizational structure through a series of significant appointments and advancements within its production, development, and marketing divisions. These strategic enhancements aim to propel the company's growth trajectory, building upon the impressive achievement of surpassing one million subscribers last autumn and the successful introduction of an optional "Superfan" subscription tier. The refreshed team is poised to intensify efforts in content development, programming acquisition, production capacity expansion, and the refinement of marketing approaches for upcoming projects.
Dropout Strengthens Executive Ranks Amidst Content Expansion Endeavors
In a strategic move on February 3, 2026, Dropout announced several key leadership appointments and promotions, reinforcing its commitment to expanding its content pipeline and market presence. Alexandria Black-Davis has been named Head of Marketing, bringing extensive experience from leading brands like BELLA+CANVAS, Shinola, and Whip Media. Her mandate is to spearhead all marketing initiatives, driving the brand to its peak potential. Lindsay Wilkinson assumes the role of Head of Production, where she will supervise the entire production lifecycle, ensuring the delivery of high-caliber programming that aligns with Dropout's creative vision. Wilkinson's impressive portfolio includes contributions to major networks such as ABC and NBC, with notable projects like "Below Deck" and the Critics Choice Awards. The development team also welcomes two new managers: Elyse Findley, a Disney veteran with a strong background in comedy and animated series, known for her work on Emmy-winning projects like "Disney Mickey Mouse," and Rosie Kaller, an alumna of CollegeHumor with extensive late-night TV experience, having produced shows for HBO Max and "The Late Late Show with James Corden." Furthermore, Ebony Elaine Hardin has been elevated from supervising producer to Director of Production, a promotion recognizing her nearly nine years of dedicated service and instrumental role in scaling Dropout's production operations and infrastructure. In her new capacity, Hardin will oversee physical production for all original comedy programming, fostering creator-driven storytelling in close collaboration with creative leadership. Sam Reich, CEO of Dropout, expressed profound enthusiasm for the new team members, emphasizing that their collective talent will significantly enhance the quality and delivery of content to their growing audience.
This strategic restructuring by Dropout underscores a forward-thinking approach to an evolving digital media landscape. By investing in top-tier talent across crucial departments, the company is not merely reacting to market demands but proactively shaping its future. The diverse expertise of these new leaders, particularly in marketing, production, and content development, positions Dropout to innovate and broaden its reach. This move is a clear indicator that focused leadership and a robust operational framework are essential for sustained growth in the highly competitive streaming sector, offering valuable lessons on how to scale a content-driven business effectively.